Local hip hop artist Devine Carama is asking his fans to pay it forward with a unique release model for this forthcoming album “A Vintage Love Supreme,” a concept album and collaboration with Cincinnati producer DJ Well blended focusing on the relationship between hip hop and an aging emcee. While the album will be available to stream for free starting Sept. 14, only fans who engage in some form of community service will receive physical or digital copies. The initiative is a reaction against racial tension and bad news that has been permeating the news cycle, says the Lexington emcee, who added his goal is to give away 1,000 copies of the new album. He’s asking the community for help by sharing this initiative with their networks.

“Tag me into a photo of a Paypal receipt where you donated to charity, ‘check in’ at the God’s Pantry on FB where you volunteered for an hour, mentor a young kid in your hood and share a picture of you 2 on Instagram, coaching a youth baseball team, or whatever ever form of community service one chooses to perform. And then & only then will they get a FREE copy of my brand new album,” Devine Carama wrote in a release. Fans can also post their proof of community engagement on their own social media sites using the tag #AVintageLoveSupreme to claim their copy.